The former Lending Association GM has joined Viking Aggregation’s parent company as its new chief customer and information officer.

Adrian Cunningham has joined Nationwise Group, the parent company of Viking Aggregation, as its first chief customer and information officer.

In the newly created role, Cunningham will now spearhead the company’s technology roadmap, focusing on technology enablement to provide data insights for Viking’s brokers that will help grow their businesses.

Cunningham has more than 25 years of experience in the finance space and was most recently the general manager of the insurance arm of Sydney-based brokerage Lending Association, where he had been for the past two years.

He also has extensive experience in the broker space, having spent more than 13 years in various broker-facing roles at National Australia Bank (NAB) and having previously been the head of distribution for Virgin Money Australia (where he was central in relaunching Virgin Money Home Loans into the Australian mortgage market).

Cunningham also has experience in the SME lending space, having worked as national sales manager at SME lender Prospa and chief revenue officer at Finstro.

The former Lending Association GM has joined Viking Aggregation’s parent company as its new chief customer and information officer.

Adrian Cunningham has joined Nationwise Group, the parent company of Viking Aggregation, as its first chief customer and information officer.

In the newly created role, Cunningham will now spearhead the company’s technology roadmap, focusing on technology enablement to provide data insights for Viking’s brokers that will help grow their businesses.

Cunningham has more than 25 years of experience in the finance space and was most recently the general manager of the insurance arm of Sydney-based brokerage Lending Association, where he had been for the past two years.

He also has extensive experience in the broker space, having spent more than 13 years in various broker-facing roles at National Australia Bank (NAB) and having previously been the head of distribution for Virgin Money Australia (where he was central in relaunching Virgin Money Home Loans into the Australian mortgage market).

Cunningham also has experience in the SME lending space, having worked as national sales manager at SME lender Prospa and chief revenue officer at Finstro.

According to the group, the new position reflects its commitment to redefining support solutions for brokers and their clients.

Announcing the appointment, Nationwise’s chief operating officer Rob Ryan said: “Adrian’s extensive experience in financial services and his track record of growing businesses make him an ideal fit for this integral role.

“His fintech expertise together, with his dedication to delivering customer insights, will be instrumental in driving our strategic growth initiatives for Viking and for our brokers.”

Cunningham said he was excited to help build an aggregation group with “a truly broker-first approach”.

He said: “I am thrilled to join this dynamic team at a pivotal moment in our company’s growth.

“Together, we will leverage cutting-edge technology and customer insights to redefine the future of aggregation, delivering unparalleled value to our partners and their clients.”

Viking Aggregation – which started as an asset finance aggregator – has been growing rapidly since its launch in late 2023, having expanded into residential and commercial aggregation in May 2024.

Cath Ryan, the newly appointed GM of Viking Commercial, welcomed the new hire: “We are excited to welcome Adrian on board to provide our new aggregation offering with data-led solutions to deliver growth opportunities for our brokers.”

Similarly, James Angus, the new GM of Residential Aggregation, said: “Adrian’s expertise further strengthens our leadership team and supports our strategy to position ourselves as the aggregator of choice for high-performing and aspirational broking businesses.”